Robert Amos Is the Marketing Manager for TeleOptics Inc

question 36

Multiple Choice

Robert Amos is the marketing manager for TeleOptics Inc. TeleOptics offers a system that greatly enhances the viewing experience of home theaters by altering audio and video signals and creating ambient lighting. Because TeleOptics is a new product, Robert is considering offering a single package or a "Basic" package with several options at additional prices. He examines survey data that was conducted during the concept stage of product development. One research question asked owners of home theaters what they would be willing to pay for this enhancement system. Robert looked at the mean and standard deviations. Which one of the following sets of means and standard deviations would indicate that Robert should offer the "Basic" package and several options at additional cost?

• A) $75; 1.98
• B) $100; .88
• C) $95; 30.2
• D) $88; .05
• E) $101; 2.1

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Definitions:

Biological Perspective

An approach in psychology that examines psychological phenomena in terms of biological processes and aspects.

Psychosexual Development

Freud’s view that as children develop, they find sexual gratification through stimulating different parts of their bodies.

Brain Growth

The process of development and maturation of the brain, including increases in size, complexity, and neuron connectivity, crucial in early childhood development.

Urie Bronfenbrenner

A psychologist famous for developing the Ecological Systems Theory to explain how the inherent qualities of a child and his environment interact to influence how he will grow and develop.