When the Scale Type Is Ordinal, the Appropriate Measure of Central

question 89

Multiple Choice

When the scale type is ordinal, the appropriate measure of central tendency is:

• A) mode
• B) median
• C) mean
• D) ordinal mean
• E) all of the above

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Definitions:

Multiproduct Branding

A marketing approach in which a single name is utilized by a corporation for every item within a given category of products.

Mixed Branding

A marketing tactic where a firm uses its own brand along with a reseller's brand to reach a different segment of customers than it usually targets.

Generic Branding

Products marketed without a branded name, typically featuring basic packaging and lower prices, aiming at cost-conscious consumers.

Mixed Branding

A strategy where a company markets products under various brand names, each with a distinct image and demographic appeal.