You Have a Survey Question That Asks Consumers to Rank

question 24

Multiple Choice

You have a survey question that asks consumers to rank in order their preferences of three brands of toothpaste. You want to know the central tendency of their response. Which command sequence in SPSS would you run?

• A) SPSS; RUN: RANKAVG
• B) ANALYZE; SUMMARIZE; FREQUENCIES; MEAN
• C) ANALYZE; DESCRIPTIVE STATISTICS; FREQUENCIES; STATISTICS; select Median
• D) ANALYZE; DESCRIPTIVE STATISTICS; DESCRIPTIVES; select Mode
• E) ANALYZE; DESCRIPTIVE STATISTICS; FREQUENCIES; STATISTICS; select Mode

---

Definitions:

Basic Strengths

Fundamental positive qualities or characteristics that individuals possess, which contribute to their overall psychological well-being and resilience.

Subliminal Perceptions

A process by which information is sent to the brain at a level below the conscious awareness, often influencing thoughts, feelings, or actions without direct awareness.

Rational Human Beings

Individuals who use logic and reason to make decisions and understand the world, as opposed to relying solely on emotion or instinct.

Conscious Perception

The awareness of one's environment and one's own existence, sensations, and thoughts.