Laura Strubel Is Reviewing Some Data from a Marketing Research

question 9

Multiple Choice

Laura Strubel is reviewing some data from a marketing research project that shows the age of persons who frequently purchase her company's product, Strubel's Gourmet Seafood frozen dinners. Laura is considering buying radio time for a new ad campaign, and knowing the age of the target market would be very helpful to her in selecting which programs to place the ads. Laura sees that the mean age of frequent buyers is 45 with a standard deviation of 12. She correctly interprets this to mean that about 70 percent (68 percent to be exact) of her target market is aged from:

• A) 18 to 45
• B) 45 to 68
• C) 33 to 57
• D) 20 to 32
• E) 45 to 57

---

Definitions:

Role Set

The array of roles and associated behaviors performed by an individual in a particular social or professional context.

Incompatible Messages

Communications that contradict each other or cannot coexist due to differing aims or elements.

Meta Conflict

A conflict that arises over the way in which conflicts are managed or resolved, rather than the original issue itself.

Basic Types

Fundamental categories or classifications into which elements, ideas, or objects are grouped based on shared characteristics.