A Winery Sees the Market in Three Distinct Segments Based

question 18

Multiple Choice

A winery sees the market in three distinct segments based upon usage of wine; a dog food manufacturer sees the dog food market in 12 segments; Toyota offers 17 different models ranging from a two-seater sports car to the Avalon luxury car. These are all examples illustrating how:

• A) Marketers can take advantage of differences between market segments, simply by a conceptual analysis of differences in the marketplace.
• B) Marketers should search for all differences between each of their products or services.
• C) Marketers could take better advantage of differences between market segments if they had a method of determining insignificant differences in the marketplace.
• D) Marketers can take advantages of differences between market segments, and differences analysis can be used to discovery statistically significant, meaningful, and stable differences.
• E) There are differences in the market, and by knowing statistical methods that focus on data summarization, marketers can take advantage of these differences.

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