Which of the Following Requirements of Differences Means That the Marketer

question 22

Multiple Choice

Which of the following requirements of differences means that the marketer can focus various marketing strategies and tactics,such as product design or advertising,on the market segments to accentuate the differences between the segments?

• A)actionable
• B)meaningful
• C)stable
• D)statistically significant
• E)different

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Definitions:

Posting References

Notations that make the connection between journal entries and the ledgers to which they are posted.

Purchases Journal

A special accounting journal used to record all purchases of merchandise, supplies, or other items on credit.

Cash Payments Journal

A bookkeeping ledger in which cash payments are recorded, showing outflows of cash.

Office Supplies

Items used in an office for daily operations, including stationary, paper, and other consumables.