A Researcher Runs a Correlation Analysis Between Two Variables That

question 34

Multiple Choice

A researcher runs a correlation analysis between two variables that she is certain are associated but the analysis indicates the two variables are not associated.The researcher may then want to:

• A)run another association test and add three variables.
• B)adopt a lower standard for determining significance,that is,a p value of .20.
• C)do nothing;if the association is deemed insignificant it is inappropriate to run further analyses.
• D)run a scatter plot in search of a curvilinear relationship.
• E)run a scatter plot in search of a linear relationship.

Appreciate the challenge of measuring IMC effectiveness due to the lagged effect.

Recognize the importance of targeting in marketing communications to increase customer receptivity.

Understand the concept and examples of direct marketing strategies.

Recognize the various forms of Integrated Marketing Communications (IMC) strategies and their levels of interactivity.

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Definitions:

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Discussion Section

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Confirmation Letter

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