Assume You Are Developing a General Conceptual Model for the Advanced

question 21

Multiple Choice

Assume you are developing a general conceptual model for the Advanced Automotive Concepts dataset.Which of the following variables would most likely be your dependent variable?

• A)probability of purchasing a particular auto model
• B)customer income
• C)customer gender
• D)customer education
• E)customer occupation

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Definitions:

Production Orientation

A business philosophy focusing on the efficiency and effectiveness of the production process, often at the expense of customer needs or desires.

Marketing Concept

A business philosophy suggesting that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value.

Customer Needs

Refers to the desires and requirements of clients that a company aims to fulfill with its products or services.

Production Orientation

A business approach that focuses on the efficiency of production and distribution processes rather than understanding and meeting the needs of the consumer.