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FIGURE WD 4-1 The item numbered 1 in Figure WD 4-1 above is the ____ button in the Styles group.
Gaining Awareness
The process of making potential customers knowledgeable about a brand, product, or service for the first time.
Product Life Cycle
The stages through which goods and services move from their introduction to the market to their decline and eventual withdrawal, typically divided into introduction, growth, maturity, and decline phases.
Introduction Stage
The initial phase of the product life cycle, characterized by slow sales growth and investments in marketing and production setup.
Marketing Goals
Specific objectives that a business aims to achieve through its marketing efforts, such as increasing brand awareness or sales.
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