Case WD 9-2 Sam Owns and Runs a Small Home

question 523

Multiple Choice

Case WD 9-2 Sam owns and runs a small home repairs business. To get more customers, he decides to publish a newsletter in which he will provide some free information about home repairs and improvements. Sam wants his company's logo to be printed behind the text on each page of the newsletter. He needs to create a ____.

• A) pull quote
• B) border
• C) drop cap
• D) watermark

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Definitions:

Conflict

A serious disagreement or argument, typically a protracted one, which can occur between individuals, groups, or countries.

Lewin

Kurt Lewin, a German-American psychologist recognized for his field theory in social science and contributions to social psychology, group dynamics, and action research.

Projection

A psychological defense mechanism where individuals attribute their own unacceptable thoughts, feelings, and motives to another person.

Identification

Identification is the process or act of recognizing and accepting or affiliating oneself with particular characteristics, groups, or beliefs.