Examlex
A(n) ____ data type can store a variable amount of text or combination of text and numbers where the total number of characters may exceed 255.
Consideration Set
A group of brands or products a consumer evaluates as potential options to satisfy a need or purchase decision.
Product Class
Refers to the entire product category or industry.
Brands
Symbols, names, or designs that identify and differentiate products or services from those of competitors.
Postpurchase Stage
A phase in the consumer decision process that involves the evaluation of a purchased product and the experience of using it.
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