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Market-Creating Innovation
Innovations that introduce new products or services, creating new demand and potentially new markets.
Lower-Income Segment
A portion of the population or market characterized by lower earnings, often targeted by businesses offering more affordable products or services.
Developing Economies
Countries that are in the process of industrialization, with relatively low per capita income and seeking to improve their economic base.
Market-Creating Innovations
Innovations that establish new markets by solving unserved or underserved problems and fulfilling unmet needs.
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