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Consumer Learning
The process through which consumers acquire knowledge and experience about consumption, which they apply to future purchase decisions.
Marketing Strategies
A business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.
Reinforcement
In psychology, a process by which a stimulus increases the probability of a behavior by either introducing a positive outcome or removing a negative one.
Opinion Leader
An individual who has significant influence on the attitudes, opinions, or behaviors of others, typically within a specific community or group.
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