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Product Differentiation
The process by which companies distinguish their products from those of competitors in the eyes of consumers by varying design, quality, or other attributes.
Monopolistically Competitive
A market structure in which many companies sell products that are similar but not identical, allowing for competition based on price, quality, and branding.
Market Price
Today's rate at which a service or asset is being offered for buying or selling.
Price Competition
A market situation where businesses compete primarily by lowering their prices to attract customers.
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