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Global Marketing
The process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations on a global scale.
Marketing Concept
A business philosophy suggesting that satisfying customer needs and wants is the key to achieving organizational goals.
Sales Orientation
A business approach focused on selling as many products as possible without necessarily considering customer needs and wants.
Marketing Analytics
The method of evaluating, controlling, and examining marketing achievements to enhance efficiency and improve the return on investment (ROI).
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