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In the Edit Formatting Rule dialog box click the ____ button to open the Format Cells dialog box.
Sales Message
A piece of communication designed to persuade a potential customer to purchase a product or service, highlighting benefits and value.
Reader's Attention
The focus or concentration a reader gives to a piece of writing, which can be influenced by various elements such as content, style, and layout.
Promise
A declaration or assurance that one will do a particular thing or that guarantees a certain outcome.
AIDA
An acronym that stands for Attention, Interest, Desire, and Action, describing stages of consumer engagement and marketing effectiveness.
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