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Socially Responsible Behavior
Practices by individuals or organizations aiming to have a positive impact on the environment, community, and society.
Strategic Marketing Planning Process
is a methodical approach that organizations use to align marketing strategies with their overarching business goals, involving stages such as situation analysis, setting objectives, and executing initiatives.
Conscious Marketing
A marketing approach that prioritizes ethical considerations, social responsibility, and the well-being of all stakeholders.
Ethical Dilemma
A situation where an individual faces a difficult decision involving a moral conflict, requiring a choice between two or more equally undesirable alternatives.
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