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Evaluate.
Conjunctive Rule
A decision rule used in consumer behavior that entails choosing items that meet all of a predetermined set of criteria.
Weighted Additive Rule
This rule is a decision-making strategy where alternatives are evaluated by multiplying each attribute's importance weight by its quantitative value, then summing these products to determine the best option.
Compensatory Rule
A decision rule used in consumer choice where the negative aspects of a product can be compensated by its positive aspects.
Price-Quality Relationship
The perceived association between the cost of a product or service and its quality, influencing consumer decision-making.
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