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Complete the operation and simplify if necessary.
Elaboration Likelihood Model
A theory explaining how people are persuaded, distinguishing between two main routes to persuasion: central and peripheral.
Psychological Reactance Theory
A theory suggesting that individuals are motivated to restore their freedom when they experience restrictions or threats to their perceived choices.
Attitude Inoculation
A psychological technique that strengthens a person's resistance to persuasion by exposing them to weak arguments against their viewpoints.
Regulatory Focus
A psychological theory that distinguishes between self-regulation strategies that aim at the pursuit of ideals (promotion focus) and responsibilities (prevention focus).
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