Case 2 Matthew Is an Early Adopter of New Technologies

question 109

Multiple Choice

Case 2 Matthew is an early adopter of new technologies as they emerge in the marketplace. As a result, he often comes face to face with technologies that are in convergence, like cell phones, PDAs, digital cameras, and voice communication. What is the main disadvantage Matthew is likely to experience from the technologies in convergence?

• A) lower quality
• B) worse customer service
• C) lower functionality
• D) less convenience

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Definitions:

Analyzing Ethical Dilemmas

The process of examining and evaluating situations where the correct course of action is not clear, involving moral principles.

Ethical Dilemmas

Situations where a person must choose between conflicting moral principles, making the decision difficult and complex.

Consumption Process

The sequence of steps a consumer takes from identifying a need, searching for information, evaluating choices, making a purchase, and post-purchase behavior.

Consumer Issues

Consumer issues encompass problems and challenges faced by individuals in the market, including product quality, service dissatisfaction, and consumer rights and protection.