Case 2 Matthew Is an Early Adopter of New Technologies

question 83

Multiple Choice

Case 2 Matthew is an early adopter of new technologies as they emerge in the marketplace. As a result, he often comes face to face with technologies that are in convergence, like cell phones, PDAs, digital cameras, and voice communication. What attributes does a product have to mix in order for a product to succeed in the marketplace?

• A) quality and customer service
• B) cost and functionality
• C) cost and customer service
• D) quality and convenience

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Definitions:

Social Learning Theory

A theory that emphasizes the importance of observing, modelling, and imitating the behaviors, attitudes, and emotional reactions of others.

Laboratory Methods

Techniques and procedures used in controlled environments for scientific research or experimentation.

American Psychology

A branch of psychology focused on behavior and mental processes, emphasizing empirical evidence and practical applications, with roots in both European traditions and unique American innovations.

Self-Efficacy

The belief in one's own ability to succeed in specific situations or accomplish a task, which plays a significant role in how goals, tasks, and challenges are approached.