Case 2 Matthew Is an Early Adopter of New Technologies

question 83

Multiple Choice

Case 2 Matthew is an early adopter of new technologies as they emerge in the marketplace. As a result, he often comes face to face with technologies that are in convergence, like cell phones, PDAs, digital cameras, and voice communication. What attributes does a product have to mix in order for a product to succeed in the marketplace?

• A) quality and customer service
• B) cost and functionality
• C) cost and customer service
• D) quality and convenience

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Definitions:

Firm's Letterhead

The official stationary of a company or organization that contains its name, address, logo, and sometimes its directors, used for formal correspondence.

Phone Number

A sequence of digits assigned to a telephone line for the purposes of making and receiving calls.

Letterhead

A printed heading on stationery, typically including a name and an address, used by a person or organization for professional correspondence.

Geographic Locations

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