Case 3 You Have Just Secured a New Job with a New

question 21

Multiple Choice

Case 3 You have just secured a new job with a new firm that has a lot of industrial secrets to protect, or else risk loss of their competitive advantage. Your role is to learn as much as possible about encryption so you can help the firm keep their initiatives confidential until they are released to the market. In the context of computing, encryption can be used in many ways, EXCEPT ____.

• A) securing credit card numbers transferred from shoppers' computers to e-commerce sites
• B) scrambling data sent over wired or wireless networks to prevent intrusions
• C) scrambling the contents of e-mail messages to maintain privacy
• D) decrypting computer archives so that the data they contain is unusable if the archive is lost or compromised

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Definitions:

IMC Budgeting

Involves allocating financial resources across various marketing communication channels as part of an Integrated Marketing Communications strategy.

Communication Budget

The financial allocation for all communication and promotional activities within a company, including advertising, public relations, and direct marketing.

Objective-and-task

A method of budget setting in marketing that involves defining specific objectives and then determining the tasks necessary to achieve these objectives.

Director of Marketing

A senior executive responsible for leading and managing marketing strategies, activities, and goals of a company.