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Case 2 Jessica Does a Lot of Shopping Online and Has

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Case 2 Jessica does a lot of shopping online and has used an online shopping cart many times. Her major questions are is it safe to shop online, and how does e-commerce affect privacy by gathering information? She is justifiably worried about personal information and credit card numbers supplied in the course of an e-commerce transaction. Merchants who market goods and services are eager to get the attention of prospective customers, but they sometimes secretly gather information and also relay it to advertisers or other interested parties. A(n) ____ is designed to track who is reading the Web page or e-mail message.


Definitions:

Monopolistically Competitive

A market structure where many firms sell products that are similar but not identical, allowing for significant differentiation and market power.

Long-Run Equilibrium

A state in which all factors of production and markets adjust fully to any changes, resulting in a stable economic environment without excess supply or demand.

Long-Run Equilibrium

A state in which all inputs and outputs in a market are fully adjusted and there is no tendency for change, often associated with perfect competition markets.

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