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Case 3 Melissa is about to create an e-mail account. She plans to use her e-mail account to contact her many friends and to aid in the search for a job. She plans to e-mail her resume with a general message to each of the potential employers. The same message can be used for each of the recipients. To e-mail her resume to all of her target employers without the employers knowing that she is e-mailing to multiple recipients, she should use ____.
Negative Reinforcement
The strengthening of a behavior because it removes or diminishes a negative outcome.
Positive Reinforcement
The process of encouraging a particular behavior by offering a reward or positive outcome following that behavior.
Secondary Reinforcement
A form of reinforcement that involves the use of a stimulus that has acquired its reinforcing properties through its association with a primary reinforcer.
Punishment
In behaviorism, an intervention that decreases the likelihood of the behavior that it follows by introducing an unpleasant stimulus or outcome.
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