Case 2 Jessica Does a Lot of Shopping Online and Has

question 99

Multiple Choice

Case 2 Jessica does a lot of shopping online and has used an online shopping cart many times. Her major questions are is it safe to shop online, and how does e-commerce affect privacy by gathering information? She is justifiably worried about personal information and credit card numbers supplied in the course of an e-commerce transaction. Merchants who market goods and services are eager to get the attention of prospective customers, but they sometimes secretly gather information and also relay it to advertisers or other interested parties. A(n) ____ is designed to track who is reading the Web page or e-mail message.

• A) client-side script
• B) server-side script
• C) Java applet
• D) Web bug

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Definitions:

Department Stores

Large retail establishments that offer a wide variety of goods in different departments under one roof, representing an essential aspect of consumer culture.

Mass Consumption

Describes a period or society where the widespread purchasing of goods and services is characteristic, often associated with the rise of consumer culture.

Consumer Freedoms

The rights and powers consumers have to make informed choices in the marketplace, free from unfair business practices.

Nickelodeon Shows

Television programs produced for or aired on the Nickelodeon network, known for targeting children and adolescents with a mix of animated and live-action series.