Case 2 in Business, the Goal Is to Choose the Best

question 5

Multiple Choice

Case 2 In business, the goal is to choose the best data management tool. The best tool depends on several factors. When selecting a data management tool, consider its cost, versatility, and ease of use. Margaret is taking over the task of managing her company's information needs. One of her first tasks is to create the company's address book. Which software tool would be easy and require minimal setup with the fields predefined? Cost is not her concern.

• A) Custom software
• B) Database software
• C) Dedicated software
• D) Word processing software

---

Definitions:

Body Copy

The main text portion of an ad.

Print Advertisement

A form of marketing communication used to promote or sell a product, service, or idea through visually appealing messages in magazines, newspapers, posters, or billboards.

Photo Credits

Acknowledgements given for the rights to use photographs, typically specifying the photographer or owner of the image rights.

Execution Style

In marketing, it refers to the manner in which an advertising or marketing message is delivered, including the tone, imagery, and format used.