The model in the above figure is used to categorize ____.
Definitions:
Telemarketing
Using the telephone to interact with and sell directly to consumers.
Direct Mail
A marketing strategy that involves sending promotional materials or products to potential customers through postal mail.
Account Opportunity Level
A rating or assessment of the potential value or profitability that a particular customer or account could bring to a company.
Product
is any good, service, or idea that can be offered to a market to satisfy a want or need.
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