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Visionary Organization
An organization characterized by its forward-thinking approach and strategic planning to innovate and shape its future industry or sector.
Marketing Environment
Consists of the internal and external factors that affect a company's marketing strategies, including economic, technological, sociocultural, and regulatory forces.
Mission Statement
A concise statement that defines the goals, ethics, culture, and fundamental purpose of an organization or company.
Diversification Analysis Matrix
A tool used in strategic management and planning to evaluate the degree of diversification within a company's portfolio of businesses or products.
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