Examlex
Notes should always be located so thar the leader lines do not cross.
Segmentation Variables
Characteristics or ways to group people that make them more likely to purchase a product.
Relationship Marketing
The philosophy of business that concentrates on establishing a long-term buyer-seller relationship for the benefit of both parties.
Marketing Concept
A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
Sales Forecast
An estimate of the amount of goods or services a company expects to sell over a certain period.
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