Going Skiing Will Cost Adam $80 a Day

question 126

Multiple Choice

Going skiing will cost Adam $80 a day.He also loses $40 per day in wages because he has to take time off from work.Adam still decides to go skiing.

• A) His decision is rational if Adam's marginal benefit of spending a day skiing is greater than his marginal cost.
• B) The $80 price of skiing is not an opportunity cost and so did not affect Adam's decision.
• C) He loses a total of $120 per day, so his decision is irrational.
• D) Adam's lost $40 per day in wages is not an opportunity cost and so did not affect his decision.
• E) Adam is definitely making a decision that is in the social interest.

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Definitions:

Revenue Analysis

A process of reviewing and evaluating the income generated from operations, usually to understand financial performance and identify improvement areas.

Strategic Planning

A systematic process for envisioning a desired future and translating this vision into broadly defined goals and a sequence of steps to achieve them.

Marketing Strategy

A comprehensive plan formulated to achieve a company’s marketing goals through specific campaign activities and channels.

Promotional Mix

The combination of marketing tools and strategies used to promote a product or service to the target market, including advertising, sales promotion, public relations, and personal selling.