Examlex
All of the following statements are true EXCEPT
Skimming Pricing Strategy
A pricing strategy where a product is initially sold at a high price, which is gradually lowered to attract more price-sensitive customers.
Home Electronics
Electronic devices intended for everyday use in private homes, such as televisions, refrigerators, and microwaves.
Penetration Pricing
A strategy of setting a low initial price for a product or service to attract customers quickly and gain market share.
Developmental Costs
Expenses associated with the research and development of a company's goods or services before they can be sold commercially.
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