You Are the Brand Manager of Crest Toothpaste and You

question 437

Essay

You are the brand manager of Crest toothpaste and you observe that when you increase the price of Crest, your total revenue increases. How is that possible?

---

Definitions:

Enterprise Portals

Centralized online platforms that provide employees within an organization with access to a wide range of internal and external resources, information, and services.

Human Resource Planning

The process of forecasting an organization's future human resource needs and developing plans to ensure that a suitable workforce is in place.

Mobile Technology

A set of technologies that enables communication, computing, and the sharing of data with mobile devices like smartphones and tablets.

Apps Culture

The set of norms, practices, beliefs, and values that evolve around the use and development of apps within a community or society.