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Consumers' preferences are described by
Functionalism
James’s approach to mental processes, emphasizing the functions and purposes of the mind and behavior in the individual’s adaptation to the environment.
William James
An American philosopher and psychologist, often referred to as the father of American psychology.
Psychology
The scientific study of the mind and behavior, encompassing various aspects of conscious and unconscious experience as well as thought processes.
Structuralism
A framework in psychology that emphasizes analyzing the basic elements of consciousness to understand the structure of the mind.
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