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Which of the Following Statements Is True

question 169

Multiple Choice

Which of the following statements is true?


Definitions:

Market Segmentation

The process of dividing a target market into smaller, defined categories of consumers who share similar characteristics.

Social Media Addiction

A behavioral addiction that is characterized by excessive or compulsive use of social media platforms, negatively affecting an individual's real-life social interactions, work, or psychological health.

Psychographic

Involves the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups.

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