Examlex
Which of the following statements is true?
Market Segmentation
The process of dividing a target market into smaller, defined categories of consumers who share similar characteristics.
Social Media Addiction
A behavioral addiction that is characterized by excessive or compulsive use of social media platforms, negatively affecting an individual's real-life social interactions, work, or psychological health.
Psychographic
Involves the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups.
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