A Technician Spends 15 1/2 Hours at Work

question 7

Short Answer

A technician spends 15 1/2 hours at work. Repairing a refrigerator takes 1/2 of the time, and repairing a window air conditioner takes 1/3 of the time. The technician spends 1/18 of the time ordering parts and 1/9 of the time eating lunch. Find the number of hours the technician spends repairing a window air conditioner.

Understand the elaboration likelihood model (ELM) and its application in marketing communication.

Differentiate between various advertising strategies, such as comparative ads and the use of unique benefits.

Understand the influence of cognitive and emotional processing on recall and persuasion in advertisements.

Examine the role of persuasion techniques in factual communication.

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Definitions:

Behavioral Contrast

A phenomenon where a change in conditions results in an opposite change in behavior, often observed in operant conditioning experiments.

Habituation

A decrease in response to a stimulus after repeated presentations, indicating a form of learning that involves becoming accustomed to the stimulus.

Sensitization

An increase in behavioral response after exposure to a stimulus.

Higher-order Conditioning

A form of conditioning in which a stimulus is paired with a previously conditioned stimulus, leading to the acquisition of the same conditioned response without being directly paired with the unconditioned stimulus.