Multiply

question 205

Short Answer

Multiply.

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Definitions:

Purchase Decision

The cognitive process leading a consumer to select a product or service among alternatives, based on various factors including need, desire, and affordability.

Consumer Decision-making

The process by which consumers identify their needs, gather information, evaluate alternatives, and make the purchase decision; a crucial aspect of marketing and sales strategies.

Steps

Sequence of actions or procedures followed to achieve a particular end.

Straight Rebuy

A routine purchasing decision in which a business reorders a product or service without any modifications or consideration of new options.