Divide

question 55

Short Answer

Divide.

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Definitions:

Remarketing

A strategy to re-engage users who have previously interacted with a brand or website, often using targeted ads.

Retargeting

A form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, without them searching for that product or service.

Resegmentation

Involves modifying the market segmentation of a product or service to reach new or more specifically targeted groups of consumers.

Perceptual Map

A visual representation used in marketing to plot the position of products or brands on a two-dimensional graph, based on consumer perceptions of key attributes.