Examlex
________ a large number of firms competing by making similar but slightly different products.
Trial
A method of marketing where consumers are given the opportunity to use a product or service for a limited time to test its effectiveness or suitability.
Product Portfolio
The collection of all products or services offered by a company, encompassing a range of items across different markets or segments.
Economies of Scale
Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.
Package Differentiation
The process of designing product packaging in a unique way to make it stand out from competitors and appeal to consumers.
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