Solve

question 12

Short Answer

Solve.

---

Definitions:

Self-Image Congruence Models

Theories suggesting that consumers prefer products or brands that are congruent or match with their self-concept or image.

Symbolic Self-Completion Theory

A psychological theory suggesting individuals seek to acquire and display symbols that are connected to their self-definitions, especially when they feel incomplete in a social role.

Self-As-Other Models

Psychological frameworks suggesting individuals can understand and assess themselves by adopting the perspectives of others.

Stereotype

A fixed and oversimplified image or idea of a particular type of person or thing, often based on limited information or false assumptions.