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Skimming Pricing
A pricing strategy involving setting high prices initially and then gradually lowering them over time.
High Initial Price
A pricing strategy where a new product is introduced to the market at a high price point to recuperate development costs and target early adopters.
3M
3M is a multinational conglomerate corporation known for its research and development of thousands of products, including adhesives, abrasives, laminates, passive fire protection, and personal protective equipment.
Primary Demand
The demand for a product category as a whole, rather than for a specific brand within that category.
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