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Factor.
Marginal Benefit
The additional benefit received from consuming one more unit of a good or service.
Franchising
A business model wherein a business owner licenses their business logo, name, and operating model to an external party or franchisee.
Franchising Relationship
A business model that involves a contractual partnership between a franchisor and franchisee to use the franchisor's brand and operating methods.
Franchisor
A business entity that grants the right to an individual or group to carry out commercial activities using its branding, system, and intellectual property in exchange for a fee and adherence to agreed specifications.
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