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Advertising Plan
A strategic document outlining the objectives, target audience, messaging, and channels for a specific advertising campaign, designed to achieve marketing goals.
Cause-Related Marketing
A marketing strategy where a company and a nonprofit organization form a partnership to promote a social or environmental cause.
Public Relations
The process of controlling and distributing information from a person or an organization to the public in order to shape their opinion.
Sales Promotions
Short-term incentives offered by businesses to encourage the purchase or sale of a product or service, such as discounts, coupons, or special offers.
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