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In an industry with a large number of firms,
Rationalization
A defense mechanism where controversial behaviors or feelings are justified and explained in a seemingly rational or logical manner to avoid the true explanation.
Denial
A psychological defense mechanism in which confrontation with a reality or fact is avoided by denying the existence of the problem or reality.
Psychosexual Stage
Refers to the stages of childhood development in Freudian psychology, each characterized by different modes of obtaining pleasure from the psychosexual energy.
Erogenous
Zones or areas of the body that, when stimulated, produce sexual arousal and pleasure.
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