Product Differentiation Means

question 71

Multiple Choice

Product differentiation means

• A) firms sell products that are very dissimilar.
• B) products sold by different firms are slightly different.
• C) charging a higher price to consumers with high willingness to pay.
• D) charging a lower price to consumers with low willingness to pay.
• E) that a single firm sells many different types of products.

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Definitions:

Customer's Point

The perspective or standpoints of a customer on a particular issue, product, or experience, reflecting their needs, preferences, or expectations.

Assumptive Close

A sales technique in which the salesperson assumes that the customer has already decided to purchase and moves forward with steps to complete the sale.

Prospect

A qualified person or organization that has the potential to buy a salesperson’s good or service.

Alternative-Choice Close

A sales technique where the salesperson presents multiple options to the prospect, assuming a sale in any case rather than asking for a yes or no answer.