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Incremental Cash Flow
The additional cash flow generated by a company as a result of engaging in a specific project or activity.
Cannibalization
The loss of sales of an existing product due to the introduction of a new product by the same company.
Sunk Costs
Expenditures that have been made and cannot be recovered, and should not influence ongoing investment decisions.
Beta
A measure of a stock's volatility in relation to the overall market; a beta of 1 indicates that the stock moves with the market.
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