To Fit in Notebook and Many Handheld Computers, the Keyboards

question 43

Multiple Choice

To fit in notebook and many handheld computers, the keyboards usually are _____.

• A) smaller and have fewer keys
• B) smaller but have more keys
• C) larger and have more keys
• D) larger but have fewer keys

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Definitions:

Salient Attributes

Key features or characteristics of a product or service that are most important to the consumer and influence their purchasing decision.

Symbols

Objects, characters, figures, or colors used to represent abstract concepts, ideas, or phenomena.

Segmentation Process

The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behavior, who might require separate products or marketing strategies.

Segmenting Markets

The practice of dividing a broad target market into subsets of consumers with common needs or characteristics and then designing and implementing strategies to target them.