With ____, Users Type and Send Short Text Messages on a Smart

question 93

Multiple Choice

With ____, users type and send short text messages on a smart phone or PDA.

• A) WMS
• B) XMS
• C) SMS
• D) TMS

---

Definitions:

Price Sensitivity

The degree to which the demand for a product changes in response to a change in its price.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically including product, price, place, and promotion.

Variable Costs

Expenses that vary directly with the level of production or output, such as materials and labor.

Fixed Costs

Expenses that do not change in proportion to the activity of a business, such as rent, salaries, and equipment maintenance costs.