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What is the mail unit of measurement for radio frequencies?
Problem Recognition
The initial step in the consumer decision process, where a consumer identifies a need or problem that requires a solution or purchase.
Evoked Set
A group of relevant brands or products that a consumer considers when making a purchasing decision.
Internal Search
The process by which individuals recall information from memory to make a decision, often used in the context of consumer behavior.
External Search
The process by which consumers look for information outside of their personal knowledge base to make a purchase decision.
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