Examlex
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Omnichannel Retailing
The retailing practice of integrating customer experiences across the physical and online channels.
Brick-and-mortar
Refers to physical stores or businesses that have a tangible presence in the form of buildings or other structures as opposed to online or virtual spaces.
In-store Pickup Technology
Digital solutions that allow customers to order products online and collect them at a physical retail location.
Omnichannel Consumers
Customers who interact with and purchase from a brand through multiple sales channels (online, in person, mobile, etc.) expecting a seamless experience.
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