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Intermediaries
Entities or individuals that act as middlemen in the distribution channel, facilitating transactions between producers and end-users.
Promotional Campaigns
Targeted marketing efforts designed to increase awareness, interest, and sales of a product or service through various tactics such as advertising, sales promotions, and social media marketing.
IMC Campaigns
Integrated Marketing Communications campaigns that use various promotional tools in a coordinated manner to achieve marketing goals.
Mobile Media
Digital media content or services that can be accessed and consumed via mobile devices like smartphones and tablets.
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